- April 15, 2021
- Posted by: Nicholas Fitch
This protects all your original works, inventions and brand elements. In addition, you can protect your property by using trade secrets that protect internal corporate secrets, as registering your property with the government can sometimes require public disclosure. Service-based companies can also benefit from licensing agreements. Within the aviation industry, many codeshare agreements allow Denair lines to sell seats, much like licensing agreements. Airlines and other companies enter into such agreements when they need help commercializing new technology, expanding a global brand franchise or creating a sales image. Instead of entering a new or international market alone, licensing is a faster way to gain market access and market dominance. It can also allow companies to acquire a larger market for their un conceded products. A licensing agreement may grant the purchaser exclusive or non-exclusive rights to the use of the product. Often, companies do not grant non-exclusive rights because it offers the best protection of the product. Custom items are often an exception to the rule. There may also be rules defining the exclusive uses of products or cases in which non-exclusive rights apply.
As with music, the software poses particular problems for copyright holders. By nature, it is slightly duplicated, but unlike music, the software is generally not used in places open to the general public. This poses enormous challenges to software copyright enforcement, as it is estimated that pirate software accounts for between 10% and 40% of software installed on a typical commercial computer. The problem is perhaps more prevalent in the consumer market. Examples of licenses are available in many different sectors. An example of a licensing agreement is an agreement between software copyright holders to a company, which allows it to use computer software for their day-to-day activities.