The annual National Association of Broadcasters (NAB) convention in Las Vegas brings cinema and media professionals from around the world under one roof to get hands on with the latest cameras, lenses and other technology from industry leaders. Over the years, the NAB Show has proven to be THE place for manufacturers to announce new technology. Along with announcements however, come the inevitable rumors and leaks. Some prove to be true, while others turn out to just be wishful thinking. Regardless, the show is always a great place to catch up with old acquaintances and make new connections with fellow media, cinema and broadcast professionals.

Canon Rumors

Canon is definitely taking the lead in online forums and camera community as far as rumored new camera releases go. With mirrorless cameras becoming more and more popular, many people are expecting Canon to announce a mirrorless camera to compete head-to-head with the Sony A7R III. CanonRumors is reporting that there will be a new camera announcement outside of the Cinema EOS line, so this may very well be a mirrorless full frame camera with an EF mount that filmmakers have been waiting for. Back to the Cinema EOS line-up, CanonRumors is reporting a possible 6K full frame camera to compete with the new Sony Venice. The camera was original thought to be announced as the C900, but now looks to be marketed as a 6K Canon C500 MKII.

Here’s what the rumored C500 MKII full frame camera might look like:

  • New full frame 6K sensor
  • 15+ stops of dynamic range
  • EF and PL mounts (B4 Mount with Adapter)
  • Internal 6K up to 60 fps, 4K up to 120-fps
  • Raw recording, XF-AVC, and ProRes
  • Select-able gamma and LOG curves
  • Canon Log, Canon Log 2, and Canon Log 3

Canon C500 MKII Full Frame Camera

Canon Anamorphic Lens

It’s no secret by now that Canon has filed an optical formula patent for an anamorphic zoom lens, and the Cinema EOS 37.5-100mm f/3.3 anamorphic lens just might make an appearance at NAB 2018. With most popular anamorphic lenses out of production and only available used, Canon looks to be making an entry in this very popular market. With most high-end cinema cameras now offering 4:3 recording formats, anamorphic shooting is again gaining momentum.

Blackmagic Design Rumors

*Confirmed* Blackmagic Design has announced the highly anticipated Blackmagic Pocket Cinema Camera 4K. Capable of recording 4K images at up to 60fps, and 1080HD images at up to 120fps, the camera boasts a full sized 4/3″ sensor and MFT lens mount. Priced at $1,295 (USD), the camera is expected to start shipping Sept 2018.
4K Blackmagic Pocket Cinema Camera

ARRI Rumors

ARRI will likely be showcasing their new ALEXA LF (large format) camera, along with their newly announced fleet of ARRI Signature Prime lenses and new LPL lens mount. The 16-lens collection will cover full frame sensors and feature focal lengths from 12mm to 280mm.

“ALEXA LF has the largest sensor of any full-frame cinema camera on the market. Maintaining the ALEXA family’s optimal pixel size for highest overall image quality results in a 4448 x 3096 picture, which can be recorded in full using the LF Open Gate mode. An LF 16:9 mode maximizes lens options while meeting 4K deliverable standards, and an LF 2.39:1 mode combines a cinematic widescreen image with high frame rates up to 150 fps for sensuous slow motion. All sensor modes offer true 800 ASA sensitivity as well as reduced noise, providing the perfect canvas for modern, subtle lighting techniques.” -via ARRI

ALEXA LF (large format) Digital Cinema Camera

RED Rumors

RED really has set the precedent for releasing new technology whenever they want, and have skipped NAB in the past (2017 most recently) and are currently not on the exhibitor’s list for the 2018 show. RED has instead opted to focus it’s resources on the CineGear Expo, but you’ll surely find a  plethora of 8K WEAPON cameras with S35 sensors in various booths around the show. Perhaps RED will have a few HYDROGEN holographic Android phones floating around on the NAB show floor. After all, Jim Jannard stated in a recent post on REDuser “We are showing prototypes now to content producing partners in preparation for the HYDROGEN Network. This will be the one place to find all 4V content online. From major studios and other content providers to creating your own channel. We will have a HYDROGEN Day at RED Studios to preview the technology and demonstrate how to become a content provider as well as show to pre-order customers… probably in April.” That would put the HYDROGEN in the hands of early adopters right around NAB.
RED HYDROGEN 4V Holographic Android Smartphone

FUJI Rumors

Fuji appears to be setting their sights on Panasonic and Sony with the X-H1, which was recently leaked prior to NAB. The Fuji X-H1 appears to be targeting the ever growing “hybrid shooters” market, which has been dominated by the Sony A7SII and the Panasonic GH5. The camera will feature 5-stops of in-camera image stabilization and internal F-log recording onto SD cards in 4K. At $1,899 (body only), the new mirrorless camera from Fuji will be priced well below the GH5 and A7sII ($2,499).

Rumored Fuji X-H1 Specs (via FujiRumors):

  • 24.3 MP, X-Trans CMOS III sensor
  • X-Processor PRO
  • ISO 200-12800 (extendable to 100-51200)
  • 5-axis in-body stabilization of 5.5 stops
  • Electronic front curtain shutter, electronic shutter
  • Rugged magnesium alloy body
  • EVF with 3.69M dots, 100 fps, and 0.005s response time
  • 3-inch 1.04M-dot tilting touchscreen LCD
  • ETERNA Film Simulation
  • 4K at 24fps and 30fps
  • 120fps slow motion in 1080p
  • F-log (can be recorded on F-Log directly to SD card at 4K)
  • Video bit rate up to 200 Mbps
  • Built-in high-performance microphone
  • Improvement of AF algorithm
  • Dual memory card slots
  • Wi-fi and Bluetooth
  • 139.8×97.3×85.5mm dimensions
  • Weight 623g (673g with battery)

Fuji XH-1 Mirrorless Camera

NAB 2018 Dates

NAB 2018 dates are April 7th-12th 2018, with exhibits open April 9th-12th.

NAB 2018 Registration

Advance registration for NAB 2018 is currently open, with most free registration offers ending March 2nd, 2018. After the advanced registration period, passes for NAB 2018 will run $50-$185.

NAB 2018 Discount Code

Use discount code LV8263 (courtesy of AJA) for FREE advance registration to NAB 2018 before March 2nd when you register here. After March 2nd, the cost will jump to $50 when using the discount code. Register early and book your room(s) now as prices tend to JUMP the closer we get to NAB.

NAB 2019 Rumors

NAB 2019 will be held April 6-11, with exhibits open April 8-11th at the Las Vegas Convention Center. NAB 2019 rumors are already rolling in!

NAB Show Equipment Financing & Leasing Offers

As always, WB FINANCIAL will be offering special NAB equipment financing and leasing promos for all professional audio, video, and media related purchases until the end of May 2018. In addition, WB FINANCIAL is offering pre-approved credit lines prior to NAB 2018. Get pre-approved for financing and shop for equipment at any one of the 1000’s of vendors in attendance. Negotiate the best pricing knowing you are backed by a pre-approval from the entertainment industry’s leading financial firm. We’ve been offering camera financing to media professionals since the 1990’s. Mention this post for discounted documentation fees of $50.00 (normal doc fee is $175.00) and no advance payments due upon signing your loan/lease. This means you can obtain the latest camera gear with only $50 due out-of-pocket. For more information, or to get started on your pre-approval, please email Nicholas Fitch at or contact us direct at 714-703-9400. Use our FREE, instant equipment leasing calculator to estimate monthly payments on your next equipment purchase.